Our core competence: custom software

Our core competence and passion is developing custom software solutions. Since this software should be truly suitable and impactful for our clients, honest consultation is our top priority.

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Custom vs.
standard software

Custom software
Standard software
Targeted development for your distinctive business model
Built for specific industries or common business activities
Based on your established processes and structures
Limited extensions and individual adaptations possible at additional cost
Larger one-off investment, but without long-term licence costs
Lower one-off investment, but ongoing licence costs
Technology can be selected according to circumstances and preferences
Technologies are fixed
Can be transferred independently to internal maintenance and handling
Tied to provider and dependent on their customer support, releases and updates
Flexibility in expansion and scalability
Potentially limited scalability

Greenfield
vs. Brownfield

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Greenfield
In software development, we speak of a ‘greenfield’ approach when we build software for your company independently of existing systems and from scratch, i.e. on the proverbial ‘green field’. This opens up many possibilities and we can concentrate fully on the benefits for the user. But in fact, these solutions are not always necessarily the best option.
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Brownfield
‘Brownfield’, on the other hand, refers to development within an existing system and process landscape. Here, we can develop individual software that serves to link several existing systems together or build on them. In the case of legacy systems, for example, important data may need to be made accessible to other systems in a scalable manner. Or automations are created between different systems and data sources to eliminate manual sources of error.
Growing plant icon
Greenfield
In software development, we speak of a ‘greenfield’ approach when we build software for your company independently of existing systems and from scratch, i.e. on the proverbial ‘green field’. This opens up many possibilities and we can concentrate fully on the benefits for the user. But in fact, these solutions are not always necessarily the best option.
Puzzle tile icon
Brownfield
‘Brownfield’, on the other hand, refers to development within an existing system and process landscape. Here, we can develop individual software that serves to link several existing systems together or build on them. In the case of legacy systems, for example, important data may need to be made accessible to other systems in a scalable manner. Or automations are created between different systems and data sources to eliminate manual sources of error.

Questions &
misconceptions

From years of experience, we are familiar with the common questions and concerns about change processes and software development. Here, we name the top four and assess whether they are pure myth or fact.


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So many software projects fail. The standard solution is much safer.

Tech projects that fail can often be traced back to one or more of these reasons:

  • Goal definition and requirements are not aligned with the needs of the users
  • The project is initiated by one isolated department and not all relevant people or stakeholders are involved
  • The requirements increase over the course of the project and are not clearly prioritised
  • Communication is unclear and information is not accessible to everyone
  • Personal goals get in the way of the project goal and, for example, people hold on to their own, unproven ideas for too long

That’s why we focus on preventing this from the outset and take a holistic approach to analysis, planning and implementation. This also ensures success.


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We have already invested in systems that work reasonably well. We don't want to redo everything.

Sometimes, it is not even necessary to redo everything in order to achieve a significant improvement in internal processes or customer service. If there is a pragmatic solution, we will be happy to develop it for you. However, what feels like a permanent compromise should perhaps be rethought from scratch.


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With new software, all colleagues would have to adapt to it and experience has shown that this leads to major opposition.

This is actually a common pitfall: the system is rebuilt without consulting the most important people – the users. That’s why we don’t make plans until we’ve spoken to them directly. Only then can we adopt the right formulations and best processes. In combination with a change management process, we can ensure a high level of acceptance from everyone.


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The costs are simply too high. And it will still be more expensive than originally calculated.

When evaluating the options, a well-founded cost-benefit analysis is essential. Of course, custom software development is probably a higher investment at first than an ongoing licence agreement for standard software. However, if the standard software only works if customised features have to be supplemented with additional costs, the investment pays off quickly as well as in the long run, since no licence costs are involved. Possible sales growth or potential savings through automation should also be included in the calculation.

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Example project

Tailor-made tool for advertising processes