Tailor-made tool for advertising processes
Initial
situation
In the course of its digital transformation strategy, our client K - Mail Order, fundamentally changed the system landscape around its advertising material process.
A new tool specifically developed for selecting the products to be included in the advertising materials had to be integrated into the system landscape. This technological innovation also brought about a substantial change in the workflow of the respective departments.
DURATION
July 2021 – November 2023
TEAM
4 – 8 Developers
1 Team & Product Coach
1 Product Owner
INDUSTRY
E-commerce
Fashion & lifestyle
SCOPE
- Product ownership
- Analysis, concept development and consultation regarding technical implementation
- Development of a cloud-based solution for advertising material planning
- Integration into the existing cloud infrastructure and support in its further development
Our
approach
Intermediaries between specialist departments and the digitalisation initiative.
Proactive communication was particularly important in this project. We therefore saw ourselves as intermediaries between the specialist departments and the digitalisation initiative, moderating the transformation process at local level. The constant changes in the system landscape presented the specialist departments with ever-new, unforeseen challenges. However, through fast and agile approaches and transparent exchanges, we were able to quickly resolve these challenges.
Solution &
results
Turning skeptics into supporters.
Through close collaboration with the departments, we have been able to turn sceptics into supporters of the digital initiative. The new tool enabled the users to make data-driven decisions. Processes that previously took place in emails, Excel and PowerPoint then occured centrally within a single tool.
Technologies used
Type
Node.js
React
Recoil
Apollo
Scala
Akka
Sangria
MongoDB
AWS
Datadog
Kubernetes
Terraform
Anja Bauer
Senior Vice President & Head of Buying,
K - Mail Order GmbH & Co KG
